About me
My story
I am an experienced and CIM qualified strategic marketer
with extensive senior leadership experience in the
non-profit and membership sector. But in terms of what
motivates me, it’s working towards a cause I believe in, and
each stage of my career has been dedicated to achieving
growth for organisations fighting on behalf of people or
causes that give back to the world.
I began working with societies and associations in
2008 when I was responsible for marketing a range of
society owned journals at OUP and then the BMJ. I loved working closely with the societies, building relationships and learning about the fantastic professions, research, and causes they represented.
From here, I moved directly into the membership body world, joining the Royal College of Physicians in 2013 as Head of Membership and then Head of Strategic Marketing and Corporate Partnerships, before moving to the British Veterinary Association in 2018 as Membership and Commercial Director, where I was an active member of the Senior Leadership Team and responsible for driving growth across the business. In these roles I have led large teams and managed a
broad range of areas, including strategic membership
growth, regional development, improved marketing
capabilities and efficiency, corporate partnerships,
journal publishing, events, and the successful delivery
of many commercial projects.
I took a short career break in 2022 to focus on my young children, before becoming a Trustee for ERIC, The Children’s Bowel and Bladder Charity in 2023, and then setting up Laura Fleming Consulting. I now specialise in helping mission-driven organisations to have a greater impact through strategic membership development or commercial growth.
Testimonials
Her membership expertise, background knowledge of a complex sector and understanding of the challenges facing small charities meant that she quickly got up-to-speed, supporting a review of our UK and international membership offering and helping us to clarify our strategy for both improving retention and acquisition rates, and developing our membership model.
Our whole senior team have been very impressed with both her approach and outputs, and we wouldn’t hesitate to recommend her to other organisations, or to work with her again in the future.
Vicki Betton, Director of Global Impact, International Cat Care
I approached Laura to work with me on a project for Little Oxplorers and she instantly understood the brief, captured my vision and end goal and was able to work backwards from that. She identified so many opportunities that I hadn’t considered: partnerships that fit perfectly with my brand values and consumer insights which showed gaps (and more opportunities) in my growth strategy. Working with Laura has bought into sharp focus where I want to be and I now have a roadmap which shows me how to get there. She is also a hugely positive and motivating voice and somebody who gets things done at speed!
I look forward to working with Laura again in the future and wouldn’t hesitate to recommend her services."
Keira, owner of Little Oxplorers
Get in touch
If you think I may be able to help, drop me a line on laura@laura-fleming.co.uk
