Membership development
Overcome membership challenges
Having worked at a senior level within two professional membership bodies, to more recently supporting clients set up membership schemes from scratch, I bring a range of experience and insight into organisations of a variety of shapes and sizes.
Consultancy support includes analysis, membership scheme development and evaluation, member benefit review, membership recruitment/engagement strategies, member journey mapping, and managing strategic change.
I’d love to chat to you about the needs of your membership organisation and if there are ways I can work with you to improve performance.
People orientated
Membership is all about people. I am a good listener, and will invest the time to get to know you, your organisation, and the needs of its membership. In order to implement lasting, positive, and strategic change it’s vital we bring everyone with us and so I will ensure that clear internal communication is central to my approach.
Focused on ROI
All my work is focused on delivering maximum and measurable return on investment. In the world of membership this includes driving membership acquisition, ensuring high quality member engagement and experience, and increased retention and revenues. I will work with you to agree the areas you want to focus on and the most meaningful way you can measure return.
Strategic
I work with clients to encourage them to think strategically and long term about the goals and aspirations they have for their organisation and its membership. You may be reviewing the structure of your scheme, opportunities within the market, or how efficient it is to run. The work we do together will involve exploring a range of strategic areas to position your scheme on the right track for healthy growth.
Services
Membership services
Strategy development
Acquisition and onboarding strategy
Retention and engagement
Membership experience enhancement
Organisational development
Marketing strategy
Volunteer engagement strategy
Change management support
CRM adoption
Coaching and mentoring
Areas of expertise
Membership development
I help clients to increase growth and engagement within their membership communities. I offer a range of consulting support, including analysis, membership scheme development and evaluation, member benefit review, recruitment/engagement strategies, and managing strategic change.
Corporate partnerships
My passion for corporate partnerships lies in the potential for collaboration to drive real world change. I love bringing people from different worlds together to unlock opportunities and maximise the benefit on both sides.
Commercial strategy
Senior leadership involves constant plate-spinning and re-prioritisation- it's often very hard to step back and embark on a strategic change project. I’d love to work alongside you to provide that extra lens so you can take your organisation and its cause to the next level.
Marketing strategy & support
I provide strategic marketing support to organisations seeking sustainable growth, and I do so with a deep understanding of the challenges you face. As a CIM-qualified professional, I specialise in creating marketing strategies that are tailored to your unique needs and goals.
Get in touch
If you think I may be able to help, drop me a line on laura@laura-fleming.co.uk