Commercial Strategy

Change to grow

Many non-profit organisations have developed organically to have a divisional or siloed approach to driving revenues, with different teams responsible for different areas and no overarching strategic plan to maximise revenues across the business. I can work with you to review your offerings and the market to identify where the opportunities lie so you can work with your team to reap the returns. Examples of projects include membership growth, corporate partnerships, income diversification strategies, or internal change projects to maximise productivity. Working with clients, I provide guidance in the planning stages, support on the journey, and ensure that the overall vision and teams involved are all aligned.

Bring your teams with you

I understand that for strategic change to stick, your teams need to be on board and embracing any new processes and behaviours. I work with clients to ensure organisational buy-in to strategic change and that the necessary steps are in place to take everyone on the journey.

Strategic planning

We will work together to fully explore and understand the current situation. We will research the needs of your audience, the opportunities available, potential barriers to delivery, and your long term vision. Goals and objectives are established at the start of the project, ensuring that these stay front and centre in defining and reviewing your success. 

Services

Commercial strategy services

Business case development

Corporate partnerships strategy

Implementing a new corporate partnerships programme

Revenue generation

Diversification strategy

Marketing strategy

Business development

Membership growth strategy

CRM adoption

Change management

Coaching and mentoring

Areas of expertise

Membership development

I help clients to increase growth and engagement within their membership communities. I offer a range of consulting support, including analysis, membership scheme development and evaluation, member benefit review, recruitment/engagement strategies, and managing strategic change.

Corporate partnerships

My passion for corporate partnerships lies in the potential for collaboration to drive real world change. I love bringing people from different worlds together to unlock opportunities and maximise the benefit on both sides. 

Commercial strategy

Senior leadership involves constant plate-spinning and re-prioritisation- it's often very hard to step back and embark on a strategic change project. I’d love to work alongside you to provide that extra lens so you can take your organisation and its cause to the next level.

Marketing strategy & support

I provide strategic marketing support to organisations seeking sustainable growth, and I do so with a deep understanding of the challenges you face. As a CIM-qualified professional, I specialise in creating marketing strategies that are tailored to your unique needs and goals. 

Get in touch

If you think I may be able to help, drop me a line on laura@laura-fleming.co.uk

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