Commercial Strategy
Change to grow
I have extensive senior leadership experience in driving commercial growth within the non-profit sector. Examples of projects include membership growth, corporate partnerships, income diversification strategies, or internal change projects to maximise productivity. Working with clients, I provide guidance in the planning stages, support on the journey, and ensure that the overall vision and teams involved are all aligned.
Bring your teams with you
I understand that for strategic change to stick, your teams need to be on board and embracing any new processes and behaviours. I work with clients to ensure organisational buy-in to strategic change and that the necessary steps are in place to take everyone on the journey.
Strategic planning
We will work together to fully explore and understand the current situation. We will research the needs of your audience, the opportunities available, potential barriers to delivery, and your long term vision. Goals and objectives are established at the start of the project, ensuring that these stay front and centre in defining and reviewing your success.
Areas of expertise
Membership development
Using my extensive in-house experience in the membership sector, I help clients to increase growth and engagement within their membership communities. I offer a range of consulting support, including analysis, membership scheme development and evaluation, member benefit review, membership recruitment/engagement strategies, and managing strategic change.
Corporate partnerships
I absolutely love bringing different organisations- people- together to unlock the range of opportunities available through corporate partnerships, ensuring everyone is ready to engage in those in big conversations and maximise the benefit on both sides. My passion for partnerships lies in the opportunity for collaboration to drive real world change.
Commercial Strategy
Having worked as an active member of the senior leadership team for a national membership body, I understand the organisational hurdles many leaders face in implementing strategic change to achieve growth. I’d love to help you with those ambitious next steps to take your organisation and its cause to the next level.
Get in touch
If you think I may be able to help, drop me a line on laura@laura-fleming.co.uk
