Marketing
Strategic Approach
I provide strategic marketing support to organisations seeking sustainable growth, and I do so with a deep understanding of the challenges you face. With 20 years of experience across membership bodies, charities, and the publishing sector, I know first-hand what it’s like to be in-house, juggling multiple priorities and needing a helping hand with marketing strategy. As a CIM-qualified professional, I specialise in creating marketing strategies that are not just effective but also tailored to your unique needs and goals. I pride myself on being approachable and collaborative, ensuring that the process is smooth and enjoyable, while delivering results that will move your organisation forward.
Analytic and Actionable
My approach begins with building a deep understanding of the target market and the external landscape, ensuring that the strategy is rooted in data-driven insights. I work closely with clients to position their offerings in a way that aligns with market needs and maximises impact. Analytical, collaborative, and pragmatic, I focus on creating actionable strategies that are not only well-informed but also practical and results-oriented. My commitment is to help organisations grow by providing clear, strategic direction that is both achievable and effective.
Collaborative Process
We will work together to explore and understand the current situation, researching the needs of your audience, the opportunities available, potential barriers to delivery, and your long-term vision. Goals and objectives are established at the start of the project, ensuring that these stay front and centre in defining and reviewing your success.
Bring Your Teams with You
I understand that for strategic change to stick, your teams need to be on board and embracing any new processes and behaviours. I work with clients to ensure organisational buy-in to strategic change and that the necessary steps are in place to take everyone on the journey.
Areas of expertise
Membership development
I help clients to increase growth and engagement within their membership communities. I offer a range of consulting support, including analysis, membership scheme development and evaluation, member benefit review, recruitment/engagement strategies, and managing strategic change.
Corporate partnerships
My passion for corporate partnerships lies in the potential for collaboration to drive real world change. I love bringing people from different worlds together to unlock opportunities and maximise the benefit on both sides.
Commercial strategy
Senior leadership involves constant plate-spinning and re-prioritisation- it's often very hard to step back and embark on a strategic change project. I’d love to work alongside you to provide that extra lens so you can take your organisation and its cause to the next level.
Marketing strategy & support
I provide strategic marketing support to organisations seeking sustainable growth, and I do so with a deep understanding of the challenges you face. As a CIM-qualified professional, I specialise in creating marketing strategies that are tailored to your unique needs and goals.
Get in touch
If you think I may be able to help, drop me a line on laura@laura-fleming.co.uk
